Masterclass of lutherie for acoustic guitar, with Michael Greenfield - 2nd lesson 28/09/2019 at 14:30 in Sala Masterclass 1
Collective theoretical lesson for guitar makers, guitar players (amateur and professional), guitar fans.
Master luthier MICHAEL GREENFIELD
While playing music professionally in the 1970s, Michael Greenfield began setting up and repairing electric guitars. By the 1990s, this evolved into a career repairing and restoring vintage and antique guitars. Having had the opportunity to examine so many of those iconic pre-war and early 20th century instruments was an invaluable education. Michael was able to examine, measure, play and HEAR those wonderful guitars! He brought all of this to his craft and current work. His goal is that every musician is not just satisfied but thrilled with the new guitar and each commission begins with a personal consultation. The resultant choice of model, specifications, materials and options combine to make the Greenfield Guitar a truly one-of-a-kind instrument.
1st Day - Friday 27th, from 2:30 pm to 5:30 pm
Business systems for small-shop guitar makers
The importance of maintaining and using accounting systems, time management, template documents, published price lists, your ordering and pricing policies, collecting deposits and price guarantees, managing the customer experience, communicating with customers and configuring guitars, the contract, customer engagement, the importance of the interim payments and dealing with special orders – left hand, etc.
- Beginning work, work orders/build sheet, the importance of redundancy and double checking
- Collecting final payment
- International shipping (CITES, etc.)
- Agents and dealers
- Purchase orders
ContractsWorkshop and data management
- Using ShopFlow
- Journalizing data
- Identifying the bottle neck
- Instrument records
- Wood management and inventory control
- Dealing with CITES, Lacey (USA) and the future
- Employee/apprentice training
- R.F.I.D. tags
2nd Day - Saturday 28th, from 2:30 pm to 5:30 pm
The Invisible Guitar
The instrument we love…. the guitar! The handmade acoustic guitar and its culture have become very fashionable. Consequentially, we are being bombarded with information. Social media, internet discussion forums and boutique guitar galleries are all contributing to the cacophony. But where does the object end and the musical instrument begin? A look into the world of the invisible guitar; the guitar we cannot see. What are the elements that influence a guitar’s voice? What about tonewood? What will contribute to the legacy, stability and playability of a guitar. The Invisible Guitar is an offering and discussion of the details the luthier should really be considering when crafting a guitar.
Open Q & A
Organizazion: Armadillo Club and CremonaFiere